79342321 - Customer-loyalty programme

CPV code 79342321 in the EU Common Procurement Vocabulary refers to Customer-loyalty programme. It sits at level 6 of the CPV hierarchy as a subcategory within the 79 division. This code is nested directly under 79342300, narrowing the broader category into the specific area of customer-loyalty programme. As a leaf code, 79342321 has no further subdivisions and represents the most precise classification available in this branch — buyers should reference it directly in tender notices when the procurement primarily concerns customer-loyalty programme. Contracting authorities across the EU use 79342321 in TED notices and national procurement portals to signal that a tender relates to customer-loyalty programme.