79342100 - Direct marketing services

CPV code 79342100 in the EU Common Procurement Vocabulary refers to Direct marketing services. It sits at level 5 of the CPV hierarchy as a subcategory within the 79 division. This code is nested directly under 79342000, narrowing the broader category into the specific area of direct marketing services. As a leaf code, 79342100 has no further subdivisions and represents the most precise classification available in this branch — buyers should reference it directly in tender notices when the procurement primarily concerns direct marketing services. Contracting authorities across the EU use 79342100 in TED notices and national procurement portals to signal that a tender relates to direct marketing services.