72212480 - Sales, marketing and business intelligence software development services

CPV code 72212480 in the EU Common Procurement Vocabulary refers to Sales, marketing and business intelligence software development services. It sits at level 6 of the CPV hierarchy as a subcategory within the 72 division. This code is nested directly under 72212400, narrowing the broader category into the specific area of sales, marketing and business intelligence software development services. As a leaf code, 72212480 has no further subdivisions and represents the most precise classification available in this branch — buyers should reference it directly in tender notices when the procurement primarily concerns sales, marketing and business intelligence software development services. Contracting authorities across the EU use 72212480 in TED notices and national procurement portals to signal that a tender relates to sales, marketing and business intelligence software development services.